Grassroots
Digital Marketing
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Course sections

Section 1
Lesson 1
1
Introduction to Digital Marketing
2
Types of Digital Marketing
3
Customer lifecycle
Section 2
Lesson 2 (Facebook)
1
Facebook Page Creation and setup
2
Adding Services, Shop and Job on Facebook Page
3
Organic Mag
4
Digital Marketing Assignment # 1
Section 3
Lesson 3 (Facebook)
1
Paid ads using Ad center
2
Paid Ads Using Facebook Ads Manager
3
Quiz 1_Digital Marketing
10 questions
Section 4
Lesson 4 (Instagram)
1
Paid Marketing on Instagram
2
Introduction to Instagram and Organic Marketing
3
Digital Marketing Assignment # 2
Section 5
Lesson 5 (Twitter)
1
Introduction to Twitter and Organic Marketing
2
Paid Marketing on Twitter
Section 6
Lesson 6 (LinkedIn)
1
LinkedIn- Page Creation and Setup
2
Event Creation and Job Posting
3
LinkedIn Marketing
4
Quiz 2_Digital Marketing
9 questions
Section 7
Lesson 7 (YouTube)
1
YouTube Channel Setup
2
Posting a video on YouTube
3
Types of YouTube Ads
4
Digital Marketing Assignment # 3
Section 8
Lesson 8 (Search Engine)
1
Intro to Search Engine Marketing
2
Google Ads Account Creation | Types of Ads | Keyword Planner
Section 9
Lesson 9 (Google Ads)
1
Paid Campaigns on Google Ads
2
Digital Marketing Assignment # 4 (Sept 4, 2021)
3
Quiz 3_Digital Marketing
10 questions
Section 10
Lesson 10 (Canva)
1
61. Introduction to Canva
2
Post designing on Canva
3
Digital Marketing Assignment # 5
Section 11
Lesson 11 (Wix.com)
1
Introduction to Wix
2
Creating Wix website using editor
3
Creating Wix website using ADI
4
Digital Marketing Assignment # 6
Section 12
Lesson 12
1
Recap
2
Common Mistakes Digital Marketers do
3
Earning opportunities for Digital Marketers
4
Quiz 4_Digital Marketing
10 questions

Lesson 1

Customer lifecycle

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Lesson 1 Types of Digital Marketing
Complete
Lesson 2 (Facebook) Facebook Page Creation and setup
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