Digital Marketing

WHY LEARN DIGITAL MARKETING? Digital Marketing is one of the most in-demand skills in the market today. Everything is getting digitalized. Through digital marketing skills you can start your own online business; Or, become a digital marketing consultant and start a freelancing business.

WHAT YOU WILL LEARN: In this program, you will acquire understanding of digital marketing channels and running successful digital marketing campaigns using different online and mobile platforms.  The main goal of this course is to equip you with the skills and knowledge required to start your career as a Digital Marketer.

LEARNING OUTCOMES:

  • Learn the dynamics of Digital Marketing
  • Learn the foundation of Social Media Marketing
  • Create and optimize Social Media Ads
  • Learn Search Engine Advertising
  • Engage and attract traffic to Digital Assets through the use of tools and techniques
  • Design posts and Ad Creatives
  • Learn how to be an effective Digital Marketing Freelancer

COURSE PREREQUISITE(S): No particular prerequisites, though a strong commitment to learning the required skills.

HOW WILL YOU LEARN DIGITAL MARKETING AT GRASSROOTS BYYou will learn digital marketing by

  • Watching online lesson video
  • Doing online quizzes
  • Doing online projects assignments

RECOMMENDED TIME FOR COMPLETING THE PROGRAM: 10 Weeks

CERTIFICATION REQUIREMENT(S): You will be granted Certificate on the successful completion of your online training program

ENROLLMENTS: Open enrollment.  

Lesson 1

1
Introduction to Digital Marketing
2
Types of Digital Marketing
3
Customer lifecycle

Lesson 2 (Facebook)

1
Facebook Page Creation and setup
2
Adding Services, Shop and Job on Facebook Page
3
Organic Mag
4
Digital Marketing Assignment # 1

Lesson 3 (Facebook)

1
Paid ads using Ad center
2
Paid Ads Using Facebook Ads Manager
3
Quiz 1_Digital Marketing
10 questions

Lesson 4 (Instagram)

1
Paid Marketing on Instagram
2
Introduction to Instagram and Organic Marketing
3
Digital Marketing Assignment # 2

Lesson 5 (Twitter)

1
Introduction to Twitter and Organic Marketing
2
Paid Marketing on Twitter

Lesson 6 (LinkedIn)

1
LinkedIn- Page Creation and Setup
2
Event Creation and Job Posting
3
LinkedIn Marketing
4
Quiz 2_Digital Marketing
9 questions

Lesson 7 (YouTube)

1
YouTube Channel Setup
2
Posting a video on YouTube
3
Types of YouTube Ads
4
Digital Marketing Assignment # 3

Lesson 8 (Search Engine)

1
Intro to Search Engine Marketing
2
Google Ads Account Creation | Types of Ads | Keyword Planner

Lesson 9 (Google Ads)

1
Paid Campaigns on Google Ads
2
Digital Marketing Assignment # 4 (Sept 4, 2021)
3
Quiz 3_Digital Marketing
10 questions

Lesson 10 (Canva)

1
61. Introduction to Canva
2
Post designing on Canva
3
Digital Marketing Assignment # 5

Lesson 11 (Wix.com)

1
Introduction to Wix
2
Creating Wix website using editor
3
Creating Wix website using ADI
4
Digital Marketing Assignment # 6

Lesson 12

1
Recap
2
Common Mistakes Digital Marketers do
3
Earning opportunities for Digital Marketers
4
Quiz 4_Digital Marketing
10 questions

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Lectures: 35

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